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Tobacco shop arson attacks devastate Melbourne businesses, sparking calls for policy change

By Updated 9 hours ago2 articles from 2 independent sources

Consensus Summary

A firebombing attack on a tobacconist in Melbourne’s Fitzroy North on Monday morning destroyed the shop and severely damaged a neighboring vegan cafe, And Bodega, owned by newlyweds Manali Purohit and Ashish Sharma. The explosion, which occurred at around 3.40am–3.45am, left the premises in ruins, with debris scattered like a 'bomb site' according to Sharma. Police confirmed that offenders forced entry and set the fire, though no arrests have been made. The attack is the latest in a wave of arson incidents targeting over 150 tobacconist stores across Victoria since March 2023, linked to organized crime groups like The Commission. Both outlets agree the violence has escalated, with neighboring businesses becoming collateral damage in what Sharma described as 'terrorism.'

The arson follows years of rising tensions in Melbourne’s tobacco trade, where illegal cigarettes now account for around 80% of consumption in 2025, up from just 12% in 2017. The federal government’s high excise tax—generating $7.4 billion in 2024-25—has driven demand for cheaper black-market products, with prices for illicit cigarettes as low as one Australian dollar per pack in some regions. Experts cited by 7NEWS argue that the excise has more than tripled over time, fueling a $8.5 billion black market. Meanwhile, The Guardian notes that small businesses near tobacconists are increasingly denied insurance or priced out of coverage due to the rising risk of arson. The violence has forced authorities to act, with Victoria closing 61 illicit tobacco-linked stores in recent weeks, though critics say enforcement has been slow.

Sharma and Purohit, who poured their life savings into And Bodega, described the aftermath as devastating. Sharma told AAP that the attack felt like 'terrorism,' while Purohit recalled the moment she first noticed damage in late-September, when glass was smashed and a note from The Commission was left behind. The Guardian reports that the couple’s insurance will cover about $25,000, far short of the costs to rebuild, while 7NEWS estimates their total damage bill at well over $100,000. Both outlets highlight the couple’s resilience, with The Guardian detailing their crowdfunding efforts and offers of support from local businesses. Sharma called for politicians to 'abolish this tax' and stop enabling the black market, while Deakin University criminologist James Martin argued that slashing the excise is the only way to dismantle the illicit trade.

The two articles diverge on key details, including the exact time of the explosion—3.45am per 7NEWS versus 3.40am per The Guardian—and the scale of financial losses. 7NEWS emphasizes the broader policy debate, quoting opposition parties proposing excise cuts of 75–80%, while The Guardian focuses on the couple’s personal struggle and the immediate aftermath, including a $5,000 theft from the burnt-out cafe the day after the attack. Both agree that Victoria’s new closure laws, enacted last month, have had limited impact, with the opposition vowing stricter measures if elected next month. The Guardian also notes that Queensland and South Australia introduced similar shutdown orders in September 2024, suggesting a patchwork approach across states.

Despite the crackdown, the articles suggest the problem will persist without deeper reforms. Public health professor Becky Freeman, cited by 7NEWS, warns that reducing the excise could create a 'race to the bottom' with criminals, while also risking higher smoking rates. Meanwhile, Sharma and Purohit’s determination to reopen And Bodega—albeit as a smaller operation—reflects their defiance in the face of organized crime. The Guardian reports they plan to serve baked goods and coffee, framing their comeback as a symbolic stand against violence. With no arrests made and the illicit trade thriving, the future of Melbourne’s small businesses remains uncertain, hinging on whether authorities can balance enforcement with long-term policy changes.

✓ Verified by 2+ sources

Key details reported by multiple sources:

  • A firebombing attack on a tobacconist in Melbourne’s Fitzroy North on Monday, early morning (about 3.40am–3.45am), destroyed the shop and damaged neighboring businesses, including a vegan cafe called And Bodega owned by Manali Purohit and Ashish Sharma.
  • The attack occurred after bricks were thrown at the tobacconist’s shopfront the previous Thursday, with CCTV allegedly capturing the incident.
  • The arson is part of a wave of attacks targeting over 150 tobacconist stores across Victoria since March 2023, linked to a group called The Commission.
  • The explosion was so severe that it left the premises resembling a 'bomb site,' with canisters and debris scattered across the area.
  • Police believe one or multiple offenders forced entry into the tobacconist and set it alight, though no arrests have been made.
  • The attack occurred amid a broader crackdown on illicit tobacco sales, with Victoria closing 61 stores in recent weeks linked to organized crime.
  • The tobacco excise has generated $7.4 billion in 2024-25, with around 80% of tobacco consumed in 2025 estimated to be illegal, up from 12% in 2017.

Points of Difference

Details reported by only one source:

7News
  • The damage bill for Sharma and Purohit is estimated at well over $100,000.
  • The attack is one of a spate that has gripped Melbourne in the past two weeks.
  • The federal government continues to prioritize a law enforcement approach, while opposition parties propose slashing the tobacco excise by 75–80% to reduce demand for illegal cigarettes.
  • A Victorian inquiry in August 2024 found state and local governments were slow to act due to resource and legislative deficiencies.
  • Queensland and South Australia introduced tobacco and vape shutdown orders in September 2024.
  • The average price of cigarettes is currently $40–$50, and slashing the excise could drop it to $16–$26.
The Guardian
  • The couple had been operating And Bodega for five months before the attack, opening in July.
  • About $5,000 worth of technology and equipment was stolen from the burnt-out cafe the day after the firebombing.
  • The couple’s insurance payout is expected to be about $25,000, which will not cover rebuilding costs.
  • New Victorian laws allowing inspectors to close stores selling illegal tobacco came into effect last month.
  • The Victorian Coalition criticized the government’s closure powers, calling them ineffective, and pledged to bolster laws if elected next month.
  • The couple plans to reopen And Bodega as a smaller hole-in-the-wall cafe serving baked goods and coffee.

Where the reporting differs

Details that conflict, or appear in only some outlets:

  • 7NEWS states the attack occurred at about 3.45am, while The Guardian reports it happened at about 3.40am.
  • 7NEWS claims the damage bill is well over $100,000, whereas The Guardian estimates insurance payouts at about $25,000, implying significantly lower total costs.
  • 7NEWS mentions the attack is part of a spate in the past two weeks, while The Guardian does not specify a timeframe beyond the broader wave since late 2023.
  • 7NEWS attributes the arson to a group called The Commission, but The Guardian does not explicitly name the group responsible.

Source Articles

7NEWS

Victorian couple pleads for government intervention after tobacco shop firebombing destroys their beloved Melbourne cafe

The Melbourne newlyweds were over the moon to open their cafe until a chilling, handwritten note was left on their neighbour’s shopfront.

GUARDIAN

When a tobacco shop opened next door, a Melbourne couple’s dream cafe went up in smoke: ‘It felt like a warzone’

A vegan cafe in North Fitzroy is the latest victim of a spate of suspected firebombings of tobacconists Get our new political email , free app or daily news podcast For five months, Ashish Sharma and Manali Purohit scoured Facebook Marketplace for secondhand furniture, layered coats of paints on walls and installed plumbing to fit out their dream cafe. “We put in basically all our life savings. We did a lot of it DIY,” says co-owner Sharma. Continue reading...

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