Qantas becomes NFL’s official airline partner for Australia’s first regular-season NFL game in Melbourne
Consensus Summary
Qantas has secured a landmark partnership with the NFL to become the official airline partner for the league’s first regular-season game in Australia. The match between the Los Angeles Rams and San Francisco 49ers at the Melbourne Cricket Ground on September 11 marks a historic moment for the sport Down Under. The deal includes Qantas operating charter flights to bring fans from the US and Asia-Pacific to Melbourne, while also transporting the teams themselves. Both the NFL and Qantas emphasize the partnership’s role in growing the league’s international fanbase, with 8.8 million NFL fans already in the Australia-New Zealand region. Tickets for the game start at $95, and the collaboration highlights Australia’s growing appeal as a sporting destination, particularly for American visitors. The partnership underscores Qantas’ strategic move to leverage the NFL’s global reach while positioning Australia as a key market for international sports events.
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Key details reported by multiple sources:
- Qantas signed a major partnership agreement with the NFL ahead of the September 11 match at the Melbourne Cricket Ground
- The Los Angeles Rams and San Francisco 49ers will play Australia’s first regular-season NFL game on September 11 at the Melbourne Cricket Ground
- Qantas will operate charter flights connecting fans from America and the Asian-Pacific region to the Melbourne matchup
- Qantas became the official airline partner of the NFL in Australia and New Zealand
- NFL Australia & New Zealand general manager Charlotte Offord described the partnership as ‘very exciting’
- The partnership aims to grow the sport across Australia and New Zealand, with 8.8 million NFL fans in the region
- Qantas Group corporate affairs officer Danielle Keighery said Australia is a ‘country that lives and breathes sport’
- Tickets to Australia’s inaugural NFL showdown start from $95 and were available for purchase from Wednesday
- Both the Rams and 49ers will be brought to Australia aboard Qantas flights
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