GetUp’s $600k anti-Hanson campaign targets Trump links in Farrer byelection
Consensus Summary
GetUp is running a $600,000 anti-Pauline Hanson campaign in the Farrer byelection, targeting her links to Donald Trump and billionaire Gina Rinehart to sway rural voters concerned about rising fuel and fertiliser costs. The campaign, which includes billboards, TV ads, and digital media across southern NSW, aims to undermine One Nation’s momentum by highlighting Hanson’s voting record on benefits and corporate tax cuts. Polling shows One Nation’s support slipping slightly, while independent Michelle Milthorpe remains a strong contender. Both sources agree the campaign is GetUp’s largest spending effort in years, eclipsing its 2025 election budget, and has mobilized over 100,000 new members. One Nation’s Barnaby Joyce dismissed the campaign as biased, while GetUp claims its messaging resonates with soft One Nation voters when they see the party’s record on economic and social policies.
✓ Verified by 2+ sources
Key details reported by multiple sources:
- GetUp raised over $400,000 for an anti-Pauline Hanson campaign in the Farrer byelection
- GetUp aims to spend at least $600,000 on the anti-Hanson campaign by May 9, 2026
- The Farrer byelection is scheduled for May 9, 2026, triggered by Sussan Ley’s resignation
- GetUp’s campaign highlights Hanson’s links to Donald Trump and billionaire Gina Rinehart
- GetUp’s ads appear on billboards, television, radio, and digital media across Farrer’s regional cities (Albury, Griffith, Barooga, Deniliquin)
- GetUp’s campaign website is WhoisHanson.com
- One Nation candidate David Farley is running in Farrer to win the party’s first federal lower house seat
- Climate 200-backed independent Michelle Milthorpe is also contesting Farrer
- GetUp’s interim chief executive is Paul Ferris
- GetUp distributed over 40,000 anti-One Nation stickers nationwide within 24 hours
- One Nation’s primary vote slipped to 22% in April 2026 (down from 22.9% at the last election)
Points of Difference
Details reported by only one source:
- An Australia Institute poll from early March 2026 showed Milthorpe and One Nation leading before Farley’s announcement
- Hanson publicly endorsed Trump as a ‘re-energised, strong, and patriotic leader’ and praised his hard-line approach to immigration, economic, and climate policy at Mar-a-Lago in November 2025
- Hanson called for deeper Australian involvement in the US-Israel war on Iran to support American efforts
- GetUp’s campaign aims to debunk Hanson’s claim of ‘standing with everyday Australians’ by pointing to her voting record on healthcare, age pensions, childcare, and corporate tax cuts
- GetUp’s membership grew by over 100,000 people in March 2026
- GetUp’s 2025 election budget was eclipsed by the $600,000 Farrer campaign
- GetUp was accused of alienating voters in 2019 due to an aggressive focus on climate change policy
- One Nation MP Barnaby Joyce blamed ‘bad press’ over employing convicted rapist Sean Black for the party’s polling dip
- Joyce dismissed GetUp as ‘a whole heap of bile’ and said voters ignore it as a ‘discerning, balanced view’
- Milthorpe warned potential donors she risks being outspent by One Nation’s advertising campaign
- Milthorpe denied affiliation with the ‘teal’ independent movement
- GetUp’s campaign includes 20 billboards, TV ads focused on cost-of-living pressures and Albury hospital, and video-on-demand placements for younger voters
Contradictions
Conflicting information between sources:
- Newscomau states Hanson’s support for Trump’s ‘hard-line approach to immigration, economic, and climate policy’ was praised at Mar-a-Lago in November 2025, while The Age does not mention this specific praise but focuses on her support for Trump’s war in Iran
- Newscomau cites an Australia Institute poll from early March 2026 showing Milthorpe and One Nation leading before Farley’s announcement, while The Age references ‘several published polls’ without specifying dates or sources
Source Articles
$400k Trump-themed campaign targets Hanson
Activists have jumped on Pauline Hanson’s love for Donald Trump and put it at the centre of a big-spend ad campaign.
GetUp throwing $600,000 at Trump-themed byelection campaign to defeat Hanson
Burnt by past failures, GetUp has raised $400,000 in weeks to attack One Nation’s economic record and its leader’s alignment with Donald Trump’s foreign policy.